Pioneering Mobility

With an exponentially growing customer base, Zingmobile builds its competitive edge through innovative development, robust technology, steadfast commitment to research and development and strong carrier relationships. The company constantly evaluates new technologies, to lead the industry with proven solutions which are priced competitively and market-ready with the shortest time-to-market.

Zingmobile markets to its customers through advertising in print, television and other media channels. Zingmobile’s marketing model is known as an off-net model, as it reaches customers directly and does not rely on mobile carriers to promote services.

Developing strong content offerings and implementing the right marketing strategy to reach targeted customers is fundamental to Zingmobile’s success. The Company focuses a great deal of attention on analyzing the channel, media and strategy to best reach various customer segments in order to maximize the effectiveness and impact of its marketing spend. The optimal strategy for reaching customers will vary from country to country and may vary based on the time of day. Zingmobile calls this model its Efficient Distribution Network (“EDN”).

Zingmobile’s marketing programs are typically planned alongside its content offerings. The effectiveness of marketing programs is constantly analyzed and the marketing strategy adjusted as required in optimizing effectiveness. Zingmobile’s Alchemy Platform is used to monitor user preferences, purchasing patterns, market trends and marketing effectiveness.